There's more to life than living more

Taco Bell has a new campaign geared towards young people that uses the tag line, "Live Mas," or Live More.  Great.  Just what a generation centered on experience rather than substance needs to hear.

I like Taco Bell, though I like Chipotle much more, and can certainly appreciate a marketing campaign focused on aspirational life style.  This new slogan is probably a little better than "think outside the bun" in trying to encourage people to try new things, such as new Mexican fast food products, I presume.  But I think their new ad for their "loaded grillers" is horrible, suggesting that the primary benefit of the product is that you don't have to share them.  Yes, selfishness is something we want to promote and encourage in young people.  Like so many aren't spoiled and self-absorbed enough now.  Or maybe this is a brilliant plan to kill the selfish people of the world by feeding them products filled with fat, carbs, and salt.  

By the way (and none of that btw stuff, you've got a couple of extra nanoseconds to read the actual words), it's a little known fact that after the results of focus group tests MacDonald's shortened their current slogan of "I'm lovin' it" from the original "I'm lovin' it now but paying for it layer" theme, which itself was a shortened version of "I'm lovin' it now that the kids are feeding their huge fat faces instead of driving me crazy but I'll pay for it later when I'm cramping on the toilet looking forward to death which doubtlessly and mercifully will come shockingly prematurely from the diabetes and heart disease engendered by this overpriced poison."

image from www.officialorange.com